Conversion intelligence for ecommerce teams

Find what's costing you sales.

INSG turns real visitor behavior into clear diagnoses and recommended actions. Instead of drowning in analytics, you get the top issues hurting conversion across product pages, mobile flows, checkout, and site performance.

19 behavior signals From scroll, rage clicks, and copy events to JS errors and CTA visibility.
SBDA engine Sessions → Behavior → Diagnosis → Action. Built for action, not dashboards.
Privacy-first Strong insight without turning the product into surveillance.

Top revenue leaks

Last 7 days · Mobile + desktop
88% confidence
Revenue at risk
$8,420
Active findings
3
Affected sessions
14.6%

CTA not visible on mobile product pages

High

Most shoppers leave before seeing your add-to-cart button on smaller screens.

CTA visibility 22% Median scroll 38% Mobile conversion -41%
Fix: Move CTA above the fold and add a sticky mobile buy bar.

Users expect the hero image to open

Medium

Repeated taps and rage clicks suggest your product image looks interactive, but nothing happens.

37 rage-click sessions Exit rate 71% Selector .hero-image
Fix: Add tap-to-zoom or remove click affordance.

Checkout error spike after theme update

Watch

JavaScript failures increased after the latest release and are now correlated with checkout abandonment.

JS errors +2.4x Checkout completion -18% Safari affected most
Fix: Review payment-step scripts and theme bundle changes.
The problem

Most analytics show what happened. Very few tell you what to fix.

Teams already have charts. What they don't have is a system that turns messy behavior into a trustworthy diagnosis, ranks the highest-impact issues, and tells them what to do next.

01

Too many metrics

Scroll depth, click rates, performance scores, drop-offs, and heatmaps pile up fast. Most teams never translate that into action.

02

Weak interpretation

One signal alone rarely means much. Rage clicks can mean friction, confusion, or just impatience. Context is everything.

03

Lost revenue stays hidden

Broken interactions, weak mobile layouts, low CTA visibility, and checkout errors silently chip away at conversion every day.

The engine

SBDA turns behavior into decisions.

INSG runs on the SBDA framework: Sessions → Behavior → Diagnosis → Action. Designed to reduce noise, prevent false positives, and only surface issues worth acting on.

How INSG thinks

It starts with raw sessions, turns them into behavior patterns, validates them against rules and baselines, then generates clear, ranked actions for your team.

Signals ingested
19
Rule validation
Multi-signal + suppression
Output
Top issues, evidence, fixes
S

Sessions

Capture the full path visitors take across product pages, checkout, mobile flows, and post-click behavior.

B

Behavior

Aggregate signals like rage clicks, scroll depth, hesitation, copy events, CTA visibility, and performance.

D

Diagnosis

Use deterministic rules, thresholds, contradiction checks, and confidence scoring to identify real conversion issues.

A

Action

Present the clearest next steps so teams know what to fix first and why it matters.

What you get

Built for teams that need clarity fast.

INSG combines behavior signals, deterministic diagnostics, and prioritized actions so product, growth, and ecommerce teams can move quickly.

Behavior signals

Track the moments that matter: scroll depth, rage clicks, dead clicks, copy events, reading patterns, product engagement, and more.

• Web vitals and network hints • Mobile-specific friction signals • Heatmap and DOM context

Diagnoses you can trust

INSG does not fire on one weak event. It uses multi-signal rules, confidence scoring, suppression checks, and baseline comparisons.

• CTA placement issues • Comparison shopping likely • Checkout friction and JS regressions

Action, not dashboard clutter

Every finding comes with evidence, likely cause, expected impact, and recommended next steps your team can actually implement.

• Top 3 revenue leaks • Prioritized fixes by impact • Clear evidence for each call
Analytics tells you that users dropped off. INSG tells you where they struggled, why it likely happened, and what to fix first.

That means less time staring at reports and more time improving pages, reducing checkout friction, and recovering lost conversion.

Pricing

Simple plans built around signal depth and insight.

A clean starting structure. Pricing maps to the value of detection and action.

Starter

For stores that want fast visibility into site friction and top opportunities.

$49 / month
• Core behavior tracking • Top findings dashboard • Weekly issue summaries • WooCommerce install flow
Start with Starter
Most popular

Growth

For teams that want stronger diagnostics, heatmaps, and prioritized action across revenue-critical flows.

$149 / month
• All Starter features • Click heatmaps + DOM snapshots • Revenue leak prioritization • SBDA diagnostics and confidence scores
Choose Growth

Pro

For brands that want deeper segmentation, intelligence layers, and team workflows around fixes.

Custom pricing
• All Growth features • Team views and advanced segments • Priority support and onboarding • AI summaries once volume is sufficient
Talk to sales
FAQ

Questions you'll need answered.

Is INSG just another analytics tool?

No. Analytics tools usually stop at reporting. INSG is built to interpret behavior, validate likely issues, and show what to do next.

How does INSG avoid false positives?

Findings are based on minimum sample thresholds, multi-signal confirmation, contradiction checks, baseline comparisons, and confidence scoring.

What makes it useful for WooCommerce?

WooCommerce environments are often plugin-heavy and fragile. INSG is designed to detect the exact interaction, performance, and checkout issues that hurt those stores most.

Does AI replace the rules engine?

No. Deterministic rules come first. AI is layered on later to summarize, rank, and explain findings once enough trustworthy data exists.

Is this GDPR compliant?

Yes. Zero cookies, zero client-side storage, no IP addresses stored. Behavioral data is aggregate-only. No consent banner needed.

How does the tracker work?

A ~1.6 KB script (gzipped) with 19 optional modules. Zero client-side storage. All data flows through our global edge network and is stored in an EU-pinned database.

Get started

See what's costing your store sales this week.

Install INSG, validate the tracker, and start with the clearest issues affecting conversion, mobile UX, and checkout performance.